Make an indelible mark on your customers when you make a branded giveaway of the Cardinal ballpoint pen. This plunger-action plastic pen features a thick barrel design with a textured rubber gripper section for maximum writing control and a handy pocket clip. Writes with smooth-flowing medium black ink. Makes a budget-friendly promotion for trade shows, conventions, grand openings and other activities and events. Available in assorted colors. Add your school, sports team, organizational or company logo or message to customize.