Size matters with floating fishing lures. The Mighty Minnow is a classic at 4-1/2 inches and 1/3 oz, the perfect size for game fish. Great value in a quality fishing lure with holographic finish and rattle sound. Holographic silver with blue back and life-like eyes, a beautiful background to showcase your brand. Not just a pretty lure, it floats and dives on retrieve to attract any game fish. Packaged in a blister pack to protect hooks and fingers. Custom blister packs also available.