Beat the heat and stay cool with this innovative cooling towel! This 100% eco-friendly, chemical-free microfiber towel measures 12" x 32" and will stay dry to the touch and will not grow musty like cotton towels. To use, simply wet it, wring it and wear it. Hand wash prior to the first use so that you can enjoy its cooling power. Choose from an assortment of towel colors and make sure to add a brand name, logo or message to customize.