When things get rough, send in this Soothe-It Ice/Heat Pack to make advertising less of a headache! It's a gel pack that can be heated or cooled to provide soothing relief to aches and pains. For cold therapy, freeze it for 2-3 hours. Submersing it in hot water for up to five minutes for quick relief of aches works as well. The soft, pliable PVC pack will conform to the injured area and it's durable to provide years of use and branding power for your company. Choose one of the bright colorful options and put relief in the palm of their hands!