Show how you measure up to the competition with this bending bonus item! The 12" Flexible Ruler is made from PVC material, comes in a wide range of colors options and can showcase your business while providing a sensational school supply. Create a promotion exclusive to your organization when you add a logo or image on the imprint area. Show your marketing flexibility when you use this gift to attract customers at trade shows, back-to-school sales or other educational events. Draw a line in the sand - or on paper or any other surface - while getting attention for your brand!